The Brentford Project | Ballymore Group | London The Brentford Project is an extraordinary new riverside destination in the heart of west London, reimagining a 4.79-hectare waterside site in the London Borough of Hounslow into a vibrant new town centre. This visionary masterplan by Ballymore combines residential, retail, leisure, and cultural spaces to create a dynamic urban community that celebrates both heritage and modernity. Designed in collaboration with award-winning architectural firms Allford Hall Monaghan Morris, Howells Architects, and MaccreanorLavington, the development reflects a sensitive balance between old and new — preserving Brentford’s character while shaping its exciting future. Spanning across 11 plots and incorporating an impressive 112,000 sq m (GEA) of floor space, The Brentford Project will introduce approximately 876 new homes alongside 14,000 sq m of retail and 8,000 sq m of leisure and cultural amenities. The first phase, delivering over 327 apartments, is set to complete by summer 2024, with phase two following soon after. When fully complete in 2027, this riverside regeneration will stand as one of west London’s most transformative developments. The revitalised high street is at the heart of this project, bringing together a curated mix of modern conveniences and local character. Residents and visitors can enjoy an array of popular retailers including Gail’s Bakery, Specsavers, and Pret A Manger, alongside a brand-new Morrisons supermarket. The addition of the boutique cinema Everyman introduces an elevated leisure experience, reinforcing Brentford’s growing reputation as a cultural and lifestyle hub. Venturing beyond the high street, a network of intimate lanes and courtyards reconnects the bustling town centre with the tranquil waterfront. These passageways are designed to nurture independent and emerging local businesses such as boutique gift shop Mother Rugger, Hewson Bookstore, and the family-run Italian deli Rottura. This thoughtful design ensures The Brentford Project retains an authentic, community-driven atmosphere. The riverside has been beautifully reimagined with the opening of Sam’s Waterside, a restaurant by acclaimed restaurateur Sam Harrison, alongside the revitalised Workhouse Dock — a new social heart for residents and visitors alike. Over time, this area will evolve into a lively culinary district with a collection of restaurants, cafés, and pubs lining the water’s edge. The extension of the Thames Path further enhances the connection to nature, offering scenic walks along the river and canal. Cultural heritage also lies at the core of The Brentford Project’s vision. A highlight of the development is the transformation of the Grade II* listed St. Lawrence’s Church, a 15th-century architectural masterpiece originally designed by Thomas Hardwick. With its soaring vaulted ceilings, wooden arcades, and historic arches, the church will soon emerge as a stunning cultural and dining destination — a true landmark for the Brentford community. Community spaces, artisan shops, and modern homes sit side by side with historic architecture and landscaped riverfront walkways, making The Brentford Project a rare example of sensitive urban regeneration. Rye by the Water, a beloved local bakery, is already open and thriving, hinting at the welcoming neighbourhood atmosphere that will define the development. When complete, The Brentford Project will deliver not just homes, but a holistic way of life — where riverside tranquillity meets urban sophistication. With its extended Thames Path, thriving food scene, and seamless blend of heritage and modern living, this landmark development stands as a testament to Ballymore’s vision of creating inspiring, community-focused neighbourhoods that connect people, place, and history in the most meaningful way.